Consumer Market Knowledge Manager

Mô tả công việc

Job Summary
The CMI Manager is responsible for:
(1) Identify consumer’s unmet needs and potential segment for brands to enter and win in that segment;
(2) Propose actions for market fightings based on brand status & competitive landscape;
(3) Define and describe new products development to serve new unmet needs via consumer exploration;

Job Responsibilities
- Define I&O (Issue & Opportunities) to propose Jobs to be done for brands and category onwers.
- Develop and implement market research initiatives (category, consumers, competitors, customers, influencers).
- Monitor brand equity & build up insights for brand communication
- Define unmet needs and explore consumer insights through both quantitative and qualitative research.
- Describe products features & eAectively communicate with stakeholders, define suitable solutions/ identify technology, model needed... to develop a total oAer to satisfy consumer's needs
- Coach team and develop team members.

Yêu cầu công việc

- Bachelor’s degree in business administration / marketing or related major.
- At least 3 - 5 years’ working experience in research, FMCG is a must.
- Advanced research skills (Qualitative research is preferred).
- Good sense of business and passionate to contribute to business result.
- Leadership skills and Strong stakeholder management skills, able to lead and drive actions.
- Good at relationship building, able to talk in the same language with consumers.
- Good at listening, Empathetic and curious to find deep insights.
- Capable of analyzing big amount of data and creating a strategic suggestion to the business.
- Intermediate Marketing knowledge is a plus.
- Good analytical, effective communication, collaboration & problem-solving skills.
- English proficiency in both speaking and writing skills
- Good at Microsoft Word, Excel, Outlook, and PowerPoint.