I. JOB SUMMARY

- The Cluster Sales Manager is responsible for driving room revenue and maximizing market share across multiple hotel properties within the group.

- This role focuses on developing and managing key accounts, executing sales strategies, and ensuring consistent sales performance aligned with brand positioning and commercial objectives.

- Report to: Director of Sales.

1. Sales & Revenue Generation

- Develop and implement sales strategies to achieve budgeted room revenue, ADR (Average Daily Rate), and occupancy targets across the assigned hotel cluster.

- Actively manage and grow key accounts in assigned segments (corporate, B2B, wholesales, leisure, or MICE as assigned).

- Conduct sales calls, client meetings, site inspections, and contract negotiations.

- Identify new business opportunities and convert leads into confirmed revenue.

2. Account Management

- Build and maintain strong relationships with corporate clients, travel agents, DMCs, and partners.

- Prepare, negotiate, and manage corporate and wholesale contracts in line with revenue strategy.

- Monitor account production, rate compliance, and business potential.

- Handle RFPs (Request for Proposals), corporate tenders, and annual rate negotiations.

3. Cluster Coordination 

- Work closely with property-level teams, Revenue Management, E-commerce, and Marketing to ensure aligned sales efforts.

- Ensure consistent brand positioning and pricing strategy across all cluster properties.

- Support new hotel openings, soft openings, and rebranding initiatives when required.

4. Market Intelligence & Reporting

- Monitor market trends, competitor activities, and customer needs.

- Prepare weekly and monthly sales reports, forecasts, and action plans.

- Provide feedback to the DOS on market conditions and sales performance.

5.  Operational & Administrative Tasks

- Ensure accurate input and maintenance of client data, contracts, and production reports.

- Follow internal sales SOPs, pricing guidelines, and approval processes.

- Represent the company at networking events, trade shows, and industry functions.

- Bachelor’s degree in Hospitality Management, Business Administration, or related fields.

- Minimum 3–5 years of hotel sales experience, with cluster or multi-property experience preferred.

- Strong, active network and deep relationships with wholesales, DMCs, travel agencies, and corporate accounts to drive group/tour bookings.

- Proven track record of meeting revenue targets with verifiable sales performance data.

- Strong data-driven & reporting mindset, highly proficient in CRM/ Excel for sales reporting, account production, and revenue tracking.

- Ability to guide and support the sales team to achieve common business goals.

- Excellent negotiation, presentation, and interpersonal communication skills.

- Professional fluency in written and spoken English.