HCP Marketing: • Manage the localization of marketing assets, ensuring global materials are accurately translated into Vietnamese for local use. • Create and distribute a sales toolkit, including promotional aids and campaign materials, for the sales force to use when engaging with specialists (endocrinologists, diabetologists) and nurse educators. • Coordinate the company’s presence at local and international medical forums and conferences to increase visibility of the sensing product line. • Lead the internal team’s understanding of the therapeutic landscape. Conduct rigorous product and medical training for the sales force to ensure high standards of knowledge across the portfolio. • Build a yearly medical education and marketing roadmap that supports the broader business strategy. • Serve as the primary internal consultant for the sales and marketing teams regarding medical and product technicalities. • Establish a feedback system from the field to guide the creation of future marketing materials and identify training gaps. • Organize quarterly testing and refresher sessions to ensure the sales team maintains up-to-date product knowledge. Consumer Marketing: • Develop and gain approval for a consumer marketing strategy designed to meet local business targets. • Integrate global market research into local plans and commission new research to fill any data gaps. • Localize global creative content and best practices for use across various consumer engagement channels. • Map out and update the full customer journey, identifying critical touchpoints. • Collaborate with local advertising agencies to create efficient media buying and channel strategies. • Increase local e-commerce performance by working with digital partners and developing CRM initiatives. • Implement O2O marketing campaigns in Vietnam, following regional and global guidelines. Other: • Apply segmentation strategies to effectively target hospitals and consumers with tailored messaging. • Oversee a performance framework to track and measure the effectiveness of all marketing activities. • Create quarterly marketing reports to align progress with the company’s financial planning cycles. • Utilize global and regional planning tools to manage channel strategies effectively.

• Bachelor’s degree required. An MBA or Marketing Management degree is considered a plus. • 6 to 8 years of professional experience. • Experience in OTC, Medical Devices, or FMCG is preferred. Specific background in clinical settings, diabetes care, or insulin products is highly beneficial. • Prior experience in consumer or medical marketing within a multinational company. • Proven experience with the Vietnamese e-commerce landscape is highly desired. • Strong presentation and verbal communication abilities. • Collaborative team player, self-driven, organized, and proactive in solving problems. • Fluent in English and proficient with Microsoft Office tools.